Website and front desk pricing for tradesTwo plans. Both on the page.
Agencies start at $2,000 a month and won't take a two-truck shop. Platforms hand you a generated site and a bot with your name on it. This is neither: built and trained by a person, priced for one to five trucks, month to month, and the site is yours.
- Replies in under 60 seconds
- Plans from $297/mo
- Month to month
- Priced for 1–5 trucks
Answered
$500 setup
$297 /month
You already have a site that works. You just need it answered.
- Front desk on text, email and social DMs
- Voice opens at week 4+, when you say so
- Trained on your price book and your voice
- Wired to your existing site's forms and your number
- Books into your calendar or CRM
- The Hub, including the Price Floor tool
Found + Answered
$3,500 to start
$497 /month
You need a site that gets found and answered.
- Everything in Answered
- Four-page site plus a page for every town you cover
- Google Business Profile set up and kept current
- Local and AI search setup, review sync
- Ongoing tuning: changes answered within two working days
- The Hub, including the Price Floor tool
Multi-crew
Priced on a call
Two or more locations, three or more crews, multiple calendars.
- Everything in Found + Answered
- Multiple locations and calendars
- Per-crew routing and escalation
- Custom CRM work
- Scoped on a twenty-minute call
- The Hub, including the Price Floor tool
Prices in US dollars. UK pricing on the call.
Included in every plan
Your own dashboard. Not a ticket queue.
Most owners are charging a number they picked years ago. Ten minutes in the Hub tells you the rate below which you are paying to work, and reprices your last three jobs.
- Your onboarding checklist
- Your price book — edit it and the front desk retrains
- The Price Floor tool
- What got answered this week
- The Field Guide, free
- Request a change, answered by a person
What moves you between plans
Four things. None of them is how big your invoice is.
01
Site or no site
Some of you need a site that books. Some of you have one that works and only need it answered. That is the whole difference between the two plans.
02
How many channels
One front desk, four channels. Most shops start on text and open the rest as it learns. Fewer channels does not make it cheaper — it makes it faster to trust.
03
How big the operation is
One van and one number is a different build to three crews, two locations and a calendar each. That is what moves you to Multi-crew.
04
How deep the price book goes
A shop with twelve services and firm ranges trains a sharper front desk than one with three and a shrug. It costs the same. It just works better.
Where we sit
Most agencies won't take a two-truck shop. Most apps won't train themselves.
| Marketing agency | All-in-one platform | BuildStack | |
|---|---|---|---|
| The site | Built, $2k+/mo | Generated in minutes — the same as the other three in town | Built for you, once. Yours. |
| Getting found | Real SEO, big retainers | AI-written blogs and auto-posted social | A page per town, Google profile kept current, set up for AI search |
| Answering the phone | No | An add-on “assistant” personalized with your name and tone | A front desk trained on your price book by a person, over 2–4 weeks, then voice |
| Your CRM | Their reports | Replaced by theirs | Fed — Jobber, Housecall Pro, ServiceTitan, Tradify, ServiceM8 |
| Built for 1–5 trucks | No — $2k/mo minimums | Yes, self-serve | Yes, done for you |
| UK + US | US/CA | US only | Both |
| Who you deal with | An account manager | An onboarding specialist | The person who built it |
Questions
Why is the build fee separate from the monthly?
Because a site is built once and answered forever. The build is a fixed piece of work with an end date — four pages, your town pages, your Google profile. The monthly is the front desk answering every day after that, plus keeping the site and the profile current. Rolling them together would mean charging you for the build twice.
How long does setup take?
Two to four weeks. We learn your services, your pricing, your service area and how you talk to customers, build the knowledge base, warm your sending domain and train it on real conversations. It is trained before it talks. Anyone promising a 48-hour go-live is switching on a stock bot.
When does it start answering the phone?
Voice is the last channel, usually week four or later, and only once it has earned it. We watch reply quality, handoffs and how customers respond on text, email and social first. If it is not consistently nailing your business, voice waits. You decide when it goes live.
Do I keep my existing phone number?
Yes. We route through your existing business line, no port required. Your customers see the same caller ID. If you ever leave, your number stays with you.
Am I locked into a contract?
No. Month to month once you are live. The build fee is for the build; the monthly stops when you stop it.
Will you get me to the top of Google?
Your site and profile start converting searches from launch. Map rankings move over three to six months depending on your market. Anyone promising top three in 30 days is selling you a stock template.
Twenty minutes. One fixed number.
We go through what you have, what it is costing you, and what it would cost to fix. You leave knowing the number whether or not you buy.