For roofing contractors · Get found + get answered
The roof leaked at 9pm. So did four others.
BuildStack builds websites for roofing contractors and answers the leads they bring in. Four core pages, a page for every town you cover, an inspection request form in the first screen, and one front desk replying by text, email and social while you are on a roof. We have not built a roofing site yet — the live sites on this page are siding in metro Atlanta, fencing in North Carolina and garage doors in Massachusetts, which is the same homeowner and the same search behaviour.
- Brown stain spreading on the bedroom ceiling. Adjuster is booked Thursday morning. Can someone look before then?
- Sorry to hear it. Can you send a photo of the ceiling? We work with adjusters and can inspect Wednesday 7:30am, before yours arrives.
- Photo sent. Wednesday is perfect.
- Booked for Wednesday 7:30am. Anything about the claim itself, the owner will go through with you on site.
Where the jobs go
Not to the best roofing contractor. To the first one they reach.
Not found
The week after a storm, the three names on the map and the chasers' paid ads take the calls. A local roofer with no profile to speak of is competing with door-knockers and losing.
Not answered · Tuesday · 9:12pm
Web form: “Brown stain spreading on the bedroom ceiling. Adjuster is booked Thursday morning — can someone look before then?”
Seen Wednesday lunchtime. By then two other roofers have been out and one is meeting the adjuster.
After a storm, everyone calls in the same 48 hours.
The week you can least afford to answer the phone is the week the year's work arrives. Whoever replies books the inspections; everyone else gets the leftovers.
Insurance jobs need answering that night.
A homeowner with an adjuster booked for Thursday is choosing a contractor on Tuesday evening. A Wednesday reply is too late to matter.
Out-of-town chasers get there first.
Storm chasers turn up with door-knockers and paid ads. Being the local roofer only wins if the local roofer is findable and answers.
Fix one and you have fixed half of it. We fix both.
What you get
Two things. One promise: the job stays yours.
01 · Get found
Built for how a roofing contractor gets booked.
Inspection request in the first screen
Address, what they are seeing, whether insurance is involved. It reaches the front desk instantly.
A page for every town you cover
Roofing searches are relentlessly local. Each town gets a page written for how people there search.
Your roofs and your reviews
Real jobs, the systems you install, the warranty you actually offer, and your Google reviews on the page.
Built to survive a storm week
Loads in under a second on a phone on bad signal, which is what people have when the power is out.
Your Google Business Profile, kept current
Categories, services, photos and review replies. This is where the map calls come from.
Your site and profile start converting searches from launch. Map rankings move over three to six months depending on your market. Anyone promising top-three in 30 days is selling you a stock template.
How we build02 · Get answered
It books the inspection. It never talks about your warranty.
Roofing prices come after someone has been on the roof, and warranty terms are not something a front desk should paraphrase. It gets the address, the photos and the urgency, books the visit, and hands anything about insurance or warranty straight to you.
| Roof inspection | Your range |
| Shingle repair | Your range |
| Full replacement | Your range |
Change a price in the Hub and the front desk quotes the new one.
Text, email, Facebook and Instagram, on your existing number. Text first, usually inside a fortnight. Email once your sending domain is warm, then social. Voice opens last, when it has earned it and you say so.
How the front desk worksEvery lead the site brings in lands with the front desk.
Agencies get your phone ringing and let it ring out. Platforms hand you a generated site and a bot with your name on it. We build the one and train the other, and the two are wired together from day one.
Live now
Sites we built. Open one on your phone.
No roofing contractor site yet, and we would rather say so. These are the same homeowner and the same searches, built the same way. All our work
What you're probably thinking
“Storm work finds me. I don't need a website.”
Storm work finds whoever is visible the week after the storm, and that is decided by your Google profile and how fast you reply, not by how long you have been roofing. The rest of the year, a homeowner with a stain on the ceiling searches, and you are either on the map or you are not.
Pricing
On the page. Month to month.
One roof pays for the build. Built, not generated, and it's yours: cancel the front desk in a year and the site stays up, in your name, on your domain.
Everything in each planFound + Answered
$3,500 to start
$497 /month
You need a site that gets found and answered.
Answered
$500 setup
$297 /month
You already have a site that works. You just need it answered.
FAQ
What roofing contractors ask us first.
How much does a website for a roofing contractor cost?
$3,500 to start, which builds the site and sets up the front desk, then $497 a month for the front desk on every channel, tuning and the Hub. If you already have a site that works, it is $500 setup and $297 a month to get it answered. Month to month, no contract. The site is yours either way. Two or more locations gets scoped on a call.
Have you built a roofing site yet?
No — and we would rather say so than show you someone else's work. What we have live is siding in metro Atlanta, fencing in North Carolina and garage doors in Massachusetts: the same homeowner, the same searches, the same problem of the phone ringing while you are up a ladder. Open one on your phone and judge the build.
Can it handle storm-week volume?
That is the week it earns its money. It answers every one within a minute, qualifies, books inspections into your calendar and flags anything urgent to your phone. It does not get tired at 9pm on the fourth day.
How long does the build take?
About four weeks. We write the copy from one call with you, you see real working pages by day 10, and we tune the site on real phones for the first week after it goes live.
Not ready for a call? Ten yes-or-no questions, sixty seconds: see whether you're losing jobs to not being found or to not answering.
Take the free Scorecard →Adjuster's coming Thursday.
Be the one who answered.
We build the site that gets you found after the storm, and answer the calls it brings in the same night.
Book a 20-minute call →Month to month · No contracts · Plans from $297/mo · Setup takes 2–4 weeks because we do it right.