The Price Floor
Find out if you’re actually making money.
Most trades owners are charging a number they arrived at years ago and have been adjusting by feel ever since. This works out the one below which you are paying to work — from your costs, your hours and what you need to take home.
The free one is five taps and tells you roughly how far off you are. It is an estimate, and it says so.
The number nearly everyone gets wrong is how many hours you actually get paid for.
You work fifty and invoice thirty-five. Price off the fifty and every job carries a hole you never see, because the driving, the quoting, the parts run and the paperwork at nine at night all have to come out of the thirty-five.
Trades undercharge by
15–30%
Overhead runs
25–54%
of revenue
Paid hours are
50–65%
of hours worked
Which is why pricing off a 40-hour week puts most owners out by about a third before they start.
What you walk away with
- The price below which you're paying to work
- What you should actually charge, and your day rate
- Your five most common jobs, repriced
- What to say when someone tells you it's too much
No spreadsheets, no accounting, no digging out paperwork. One sitting, one number, one card you keep on your phone.
Then we keep it current. Free.
Every three months we’ll ask three or four questions — about a minute — and tell you whether anything’s actually moved. Most quarters the honest answer is no, and we’ll say so rather than invent something.
Once a year we rebuild the whole thing and show you what changed. Your insurance went up, your fuel came down, your floor moved with them.
All included. You pay once and it stays yours — no subscription, and we never charge you to run it again.
$97
One time. Not a subscription.
Roughly one hour of what you’ll be charging afterwards.
Why it isn’t monthly
Nothing here gets consumed. You work the number out once, and after that the only thing that changes is your costs — which is what the free check-in is for. Charging you every month for a figure that moves twice a year would be charging you for nothing.
You are already paying for more software than you can name. This isn’t another one.
Before you buy it
What this doesn’t do.
- It doesn’t know your market.
- Nobody can tell you what plumbing goes for in your town without making it up, and we won’t. Every figure comes from your own costs, which is why you can argue with it and win — or, more often, can’t.
- It won’t tell you to charge less.
- If you are already above the line it says so and leaves your prices alone. The target is a floor with a normal margin on top, not a ceiling — and your prices carry a reputation we can’t see.
- It won’t raise your prices for you.
- The arithmetic was never the hard part. You get the message to send and the words for the man who pushes back, but the sending is yours.
Sixty seconds will tell you whether it’s worth twelve minutes.
Five taps, no account, no card. If it turns out you’re already priced properly, that is a good afternoon and it cost you nothing.