Facebook Messenger
Replies to page DMs in your voice. Routes ads-driven leads straight to the qualified queue.
← THE FRONT DESKCHANNEL 03 · SOCIAL / DMS · OPENS · WEEK 3–4
Channel 03 · SocialThe DMs younger
The DMs younger
customers actually use.
More of your inbound lives in Facebook Messenger and Instagram DMs. Your front desk needs to live there too. It answers in your voice, qualifies the lead, and slides them onto your calendar.
What it does
What it actually does.
Instagram DMs
Handles reel and story replies, plus cold DMs from people who saw your work.
Comment-to-DM triggers
Auto-DM when someone says “DM me a quote” in the comments. Used to be where leads went to die.
Lead qualification
Service area, urgency, scope — the same questions it asks on text. One customer record across every channel.
Calendar handoff
Sends an .ics or a one-tap booking link. The booking lives in your CRM, not in Meta's app.
Unified inbox
Social threads sit next to text and email — one record, one history, one front desk.
Spam filter
Drops fake-engagement bots and obvious sales DMs before they hit your eyes.
Brand-safe replies
Voice and tone locked. Won't accidentally argue with a hater or quote outside your book.
Comment-to-DM triggersThey comment.
They comment.
We slide in.
The comment “DM me a quote” used to be where leads went to die. Now it triggers a private DM with a real reply and a calendar link — automatically, in your voice.
01 · PUBLIC COMMENT
@homes_atl
“Saw your reel on tile install. Looking for a quote on my master bath — DM me?”
02 · AUTO-DM FIRES
Front desk → @homes_atl
“Hey! Saw your comment — yes, tile is one of our most-booked. Send me the rough size and I'll send a range + a one-tap booking link.”
03 · QUOTE & BOOK
Front desk → @homes_atl
“Perfect — 5×7 master shower runs $4,200–$5,800 with our standard porcelain. Here's a 30-min slot Tuesday: [link]. Anything else I should know?”
META · BUSINESS INBOX● 2 NEW
f
Linda Park6:32 PM
Hey! Do you do AC tune-ups in Marietta? My system is making a weird buzzing sound.
FRONT DESK · DRAFTING REPLYHi Linda — yes, we cover Marietta. Tune-ups start at $89 and we can usually get out within 24 hrs. Want me to grab a time tomorrow?
ig
@homes_atlYesterday
Saw your reel on tile install. Do you do showers? Looking at next month.
FRONT DESK · SENT 47S AGOYes — shower tile is one of our most-booked. Sending you a quote form. What size shower?
CHANNELSTATUSWHAT IT DOES
Facebook page DMs● LIVEReplies, qualifies, books
Instagram DMs● LIVEReplies to reels, stories, cold DMs
FB Messenger ads● LIVEClick-to-Messenger routes here
IG/FB comment triggers● LIVEComment phrase → auto-DM
TikTok DMs○ ROADMAPNot live yet
LinkedIn○ ROADMAPB2B trades only
What it won't doThe honest list
The honest list
of limits.
Every AI receptionist company sells you on what their bot can do. Most won't tell you what it can't. We'll save you the discovery — here's what your front desk doesn't do on this channel, so you can decide if it's right for you.
- Won't post on your behalfYour front desk replies to DMs and comments. It doesn't create posts, reels, or stories. That's your content; it stays yours.
- Won't run paid adsWe don't manage Meta ad campaigns. If you run ads, we make sure the leads you're already paying for actually convert.
- Won't reply on TikTok or LinkedInToday, Facebook and Instagram only. TikTok and LinkedIn DMs are on the roadmap, not live yet.
FAQWhat you'd
What you'd
actually ask.
Will the agent reply to angry comments or trolls?
No. The front desk routes anything that looks like a complaint or a hater straight to you with a flag. Same for press, partnerships, or anything off-script. The agent talks to customers; you handle the rest.
What does the customer see? Will they know it's AI?
They see your business name, your tone, your reply. If asked, it says it's an AI answering for your business. Most customers won't ask — they care that they got a fast, helpful reply.
How do I connect my Facebook and Instagram accounts?
During onboarding we walk through Meta Business Suite and grant the BuildStack app access. Takes about 5 minutes. You can revoke access anytime.
What about reviews on Facebook?
Your front desk alerts you when a new Facebook review comes in. It doesn't reply to reviews — that's a brand call you should make personally — but it tees them up so you don't miss one.
Answer the channels
younger customers use.
Opens in week three or four. Connected to Meta Business Suite.
Book a setup call →No contracts · Cancel anytime · Onboarding takes 2–4 weeks because we do it right.